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September 13, 2016. Forrester predicts that with a new age of unparalleled customer influence, technology and the teams that deploy them in enteprises must change in light of that reality. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer…

Empowered by technology, customers have more leverage and higher expectations than ever before.

Improve customer experiences and your brand.

Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. The proliferation of these communication channels has placed new burdens on customer service departments to respond to consumer communications quickly and maintain an integrated view of communication channels. Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. This era is marked by new and powerful dynamics: entire industries disrupted, customer hyperadoption of technology, and a desire for excellent customer experience in all interactions with businesses — whether personal or for work.

Contact us to learn more.

Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Watch the Britt Technology Impact Series lecture given by Ted Schadler, Forrester Research VP and coauthor of The Mobile Mind Shift and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business.In his talk, Ted discussed best practices of startups and enterprise to win in what Forrester categorizes as the Age of the Customer. In 2011, Forrester made the bold call that we were entering a new age: the age of the customer. Media contact: Shweta Agarwal, (617) 613-6805, sagarwal@forrester.com You have to master a customer-obsessed operation model to survive. The age of the customer has changed everything.

Shape your relationship with IT … Simply put, the age of the customer has changed, and continues to change, the rules of business. 1. George Colony, CEO, Forrester Research, shares why at Dreamforce 2016. Forrester is one of the most influential research and advisory firms in the world.

Purchase Report. For more on the customer in 2020, listen to our discussion on Forrester’s What It Means podcast. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

George Colony, CEO, Forrester Research, shares why at Dreamforce 2016. In this discussion, Jeffrey explains why digital technologies are transforming the business world by shifting the balance of power in the direction of customers.



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